Our Story

I’ve always been enamored with the power of brands to make meaningful connections with consumers. But the methods of connecting have constantly shifted, from face to face, to direct mail and phone calls, then via the Internet.

As social media came into the picture, I couldn’t help but notice that what should be closing the gap between company and consumer was only fueling the distance between them.

By the early 2010’s I wondered if companies and brands would altogether lose the close personal connections with consumers they’d once held so dearly.

In September of 2014, I hosted a meeting with a group of social media thought leaders to discuss the problem. Looking at potential implications of doing nothing, we instead made the radical decision to start a consulting company. Our mission was to help organizations get on the right path to creating meaningful connections with their customers on social media.

In January of 2015, we launched SocialPath Solutions and began our first few consulting assignments. We evaluated businesses, social properties, traffic patterns, goals, and objectives in what we called the #Path2Social.

As we began to wrap up these assignments and present the results to our clients, we were met with wide eyes and crossed arms. “This is all great stuff, but there is no way my organization is equipped to deliver that kind of experience via social media. We don’t have the staff and wouldn’t even know where to find it.”

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Our Team

Shaun Williams CEO SPS DGTL
Chase Conner Sr. Director Client Services
Joe Cortez Director Engagement & Customer Care
Charlie Deese Director Marketing
Madelyn Olsen Director Creative & Content Distribution
Scott Ontiveroz Director Social Advertising
Shelby Anderson Coordinator Marketing
Alyssa Bemis Content Manager Creative Services
Karston Burough Specialist Engagement & Customer Care
Peter Cassetta Junior Developer Creative Services
Edger Delgado Manager Engagement & Customer Care
Kristen Edge Specialist Engagement & Customer Care
George Hooper Specialist Engagement & Customer Care
Koiana Madison Specialist Engagement & Customer Care
Francisco Martinez Manager Engagement & Customer Care
Lizette Muñoz Specialist Engagement & Customer Care
Alexandra Rubio Client Director North America
Joann Salas Specialist Engagement & Customer Care
Maria Valenzuela Copywriter Creative Services
Vanessa Young Specialist Engagement & Customer Care


Coming soon!